Email Marketing Specialist, Drug Information Association (DIA)

  • Industry: Health care
  • Type of contract: Freelancer
  • Working pattern: Part-time (+50 %)
  • Category: Marketing / Media / PR
  • Sub-category: CRM / Data Mining / Market Research
  • Application date: 08-03-2021
  • Application deadline: 22-03-2021

The Email Marketing Specialist will own end-to-end email marketing activities for EMEA, India & Singapore regions. This person needs to have a customer centric mindset, combined with a good mix of data, technology, graphic design, and ideally also copywriting skills.

 This position reports to the Senior Marketing Manager EMEA, India & Singapore region and works closely with the marketing team and with the broader DIA teams regionally and globally.

Primary responsabilities:

  • Design and implement email marketing campaigns including content strategy & tactics;
  • Develop and implement successful engagement strategies to increase open rate, conversions, and lead generation;
  • Build & deliver campaigns in Marketo system;
  • Define and set up appropriate target audience and grow our email list;
  • Drive campaigns personalization, automation, A/B testing, and on-going optimization;
  • Proofread campaigns content and ideally write emails'copy if needed;
  • Ensure mobile-friendly email templates;
  • Analyze and report on campaigns performance.
Contact
  • Email: karina.langhart@diaglobal.org
  • Contact Name: Karina Langhart

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