The Email Marketing Specialist will own end-to-end email marketing activities for EMEA, India & Singapore regions. This person needs to have a customer centric mindset, combined with a good mix of data, technology, graphic design, and ideally also copywriting skills.
This position reports to the Senior Marketing Manager EMEA, India & Singapore region and works closely with the marketing team and with the broader DIA teams regionally and globally.
- Design and implement email marketing campaigns including content strategy & tactics;
- Develop and implement successful engagement strategies to increase open rate, conversions, and lead generation;
- Build & deliver campaigns in Marketo system;
- Define and set up appropriate target audience and grow our email list;
- Drive campaigns personalization, automation, A/B testing, and on-going optimization;
- Proofread campaigns content and ideally write emails'copy if needed;
- Ensure mobile-friendly email templates;
- Analyze and report on campaigns performance.